nernings and we could see a hockey stick in the second half of the year based on the better global environment? plus, by the way, companies have done a great job of getting costs. >> well, i think staying at the elevated level is going to be a tough school. i think margins have to come down to get marginal growth higher. i like the durable goods, the factory orders. they're going to have to take a bitter pill with margins coming down, whether they buy something or whether they reinvest in their business, they're going to have to take a short-term margin hit to buy that top line growth. and so that is the only way we're going to get real earn eggs growth. >> ron, i want to go through some yck picks, which some people may not deem on be the most sexy around. kello kelloggs, man tech, microsoft, ge, progressive insurance, you can take any one of those or a couple of them. talk to me. why do you like them? let's take progressive as an example. everyone sees the advertisements on television. this snapshot product has required a two to three-year reinvestment of funds in the company. now they'll be